Who knew?
Integrated Marketing Campaign
We were asked to…
Newark & Sherwood District Council undertook a campaign aimed at females between the ages of 35-64 years, within a 60-90 minute drive of Newark town centre. The proposition was to encourage them to choose Newark for their next day trip or short break with a focus on the history of the town.
Our call to action was to attract visitors to www.visitnewark.co.uk and the campaign ran from 5th October 2020 for a recommended three weeks (up to half-term week).
Our campaign objectives were:
- To promote Newark as a day visit/short break destination using a mix of digital marketing, digital PR and traditional press tactics.
- To enhance web traffic and visibility online.
- To raise further awareness of Newark’s brand message as an historic market town with some unique attractions.
- Ultimately, to help increase the number of day trippers and weekend visitors.
We implemented a comprehensive plan that ran for three weeks that combined Google Adwords, social media activity, online and offline press advertising, digital and traditional PR activity that included editorial, blog creation, liaison with press contacts and influential bloggers.
Half page Print ads
online ads
so how did we do?
We know, the proof is in the pudding right? Well take a look at the campaign statistics below. The results speak for themselves.
1.3m
impressions on Google
9000
click-throughs to the website
717,500
Total reach audience
2600
online competition entries
what the client said…
Don’t just take our word for it, check out what the client had to say about working with us!
Through their integrated services, Nettl planned, created and delivered an eye-catching and highly engaging campaign to promote the district as the ideal day or short-break autumn destination. The reach, engagement and CTRs achieved proved the effectiveness of their planning and they were responsive, creative and a pleasure to work with at every stage!
Richard Huthwaite
Business Manager – Tourism
Newark & Sherwood District Council